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1 total messages Started by Dennis Meredith Mon, 24 Jun 1996 00:00
Join This Company, Buy The Stock, or BOTH!!!
#5
Author: Dennis Meredith
Date: Mon, 24 Jun 1996 00:00
156 lines
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Thousands of network marketing companies are currently operating and
new ones
sprout up every day.  Unfortunately, most of them will fail.  
Several studies indicate that over 90% of the new network marketing 
companies will fail within the first eighteen months.

Imagine joining one of these ground floor, prelaunch opportunities, 
recruiting some of your friends and family and growing to depend on
your
network marketing income.  After a year of working your business hard
and
building a large network, you're pleased with the nice large checks
that a
rrive each month.  Then one month your check is late.  Rumors start to
fly
that the company is in trouble.  The next month, no check.  Then the
notice
of bankruptcy and all your hard work goes down the drain.  Your reputa
tion is now tarnished with those friends and family who trusted you. 
It's
not a pretty picture.

The moral of the story is don't jump at those start-up companies,
because
most of them are just smoke and mirrors.  No real substance.  After
all,
anyone with a little knowledge of network marketing, a product
distributio
n company, and a computer can start a network marketing company and
many
people do.

If you were going to purchase a franchise or buy a business, what would
you
do?  Investigate the business carefully, wouldn't you?  You'd look at
financials, check the backgrounds of the owners, do a Dun and
Bradstreet ch
eck, call the Better Business Bureau to see if there had been any
complaints,
and talk with people who had done business with the company.  You would
do
your due diligence before you plunked down your hard earned cash.  T
hat's exactly what you should do when selecting a network marketing
company.
At minimum, you want the company to display the following
characteristics:

1. Involved in network marketing for over 2 years.
2. A management team that has the right balance of network marketing   
and
technical experience.
3. Sells products that are consumable and of a higher value than those 
currently available in retail stores or through mail order.
4. Financially sound, debt free, and preferably publicly traded with a 
good history of growth.
5. Less than $50 million in annual wholesale revenues and under 50,000 
distributors.
6. Excellent company supported training and marketing materials.
7. Use of current technology, such as fax-on-demand, audiotext, voice 
mail, internet, etc.
8. All distributors purchase products directly from the company at the 
same price and receive bonus checks based on volume directly from the
company.
9. No large buy in (over $1000), no qualification period, no monthly 
group volume requirements, no breakaway groups, no level limitations, 
and bonuses paid weekly.
10. International growth planned.

If a company meets all of these requirements, you've got yourself a
real
winner, jump on board and ride it all the way to the bank.  If the
company
meets 80% or better, then they are worthy of further investigation.

Choosing the right company can be critical to your success.  Use the 
qualifications above and then take a look at timing. Network marketing 
companies go through several phases of growth.  The best stage is 
Momentum or popular growth.  This is the stage when the company name 
becomes more of a household word.  The best time to get in is about a 
year before Momentum.  How will you know?  Look at the growth pattern.
Network marketing companies generally start into momentum somewhere 
between the 3rd and 5th year at around $4 to 5 million a month.  So,
you want
to join when the company is doing about $3 million a month.  This gives
you
time to build a network and then enjoy the exponential growth of mo
mentum.


Now let's compare USANA to the criteria above:

1.Involved in network marketing for over 2 years.
USANA was founded in September of 1992.
2. A management team that has the right balance of network marketing
and
technical experience.
Founder is Dr. Myron Wentz, a world famous micro-biologist.  VP of 
Marketing is Dallin Larsen, an experienced business owner (franchising)
and
network marketer (Nu Skin), are examples.
3. Sells products that are consumable and of a higher value than those 
currently available in retail stores or through mail order.
USANA markets a high end line of nutritional supplements and skin care 
products, the two highest demand markets for the baby boomers.
4. Financially sound, debt free, and preferably publicly traded with a 
good history of growth.
USANA is publicly traded (NASDAQ:  USNA on the pink sheet), debt free, 
heavily backed.
5. Less than $50 million in annual wholesale revenues and under 50,000
distributors. USANA hit $25 million in 1995 and currently has about
25,000
distributors.
6. Excellent company supported training and marketing materials.
Outstanding distributor kit; video and audio training programs; live 
seminars by Denis Waitley, Robert Allen, and other top distributors; 
monthly video magazine narrated by Denis Waitley; monthly
teleconference; MBA
Training System; and local training.
7. Use of current technology, such as fax-on-demand, audiotext, voice 
mail, internet, etc. Web site, weekly e-mail newsletter,
teleconferencing,
multi-media presentation computer disk, fax-on-demand, voice mail,
touchtalk
ordering and volume, and downline management software.
8. All distributors purchase products directly from the company at the 
same price and receive bonus checks based on volume directly from the
company.
USANA distributors of all levels purchase directly from the company at 
the same wholesale price.
9. No large buy in (over $1000), no qualification period, no monthly 
group volume requirements, no breakaway groups, no level limitations, 
and bonuses paid weekly.
The most a person can invest to get started as a distributor with USANA
is
about $500, of which $455 of that is product.  This does not include
other
optional training and marketing materials.
10. International growth planned.
USANA operates in the U.S. and Canada.  When the company hits $50
million it
will launch into several other countries - tentatively Australia, New
Zealand, and Taiwan.

Telemarketing Brokers - since the USANA stock has done so well, call
all the
brokers in your town and ask them to research NASDAQ:  USNA (it's on
the pink
sheet).  If they begin to ask you questions about the company, send
them
information.

Email me for more info---

Dennis
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