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HOT AUTO SURVEY

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   <TITLE>Auto Survey</TITLE>
   <META NAME="GENERATOR" CONTENT="Mozilla/3.04Gold (Win95; I) [Netscape]">
   <META NAME="Author" CONTENT="D L Farah">
   <META NAME="Description" CONTENT="This questionaire is the first of many">
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<H1 ALIGN=CENTER><FONT SIZE=+1>The following survey is intended to determine
the viability of an idea which is quite different than anything applied
today. The answers you submit will be used to derive further questions
that will address strengths and weaknesses in the automotive industry.
I hope you find this simple 10-question survey interesting enough to include
your email address and zip code. Please e-mail me if you have any ideas/comments/opinions.
Thank you. David L. Farah</FONT></H1>

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action="mailto:dfarah@access1.net".

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<CENTER><TABLE BORDER=5 WIDTH="100%" >
<TR>
<TH nowrap ALIGN=RIGHT>ZIP/Postal Code</TH>

<TD nowrap><INPUT type=text name='Zip' maxlength=30  size=30></TD>
</TR>

<TR>
<TH nowrap ALIGN=RIGHT>email</TH>

<TD nowrap><INPUT type=text name='Email' maxlength=60  size=60></TD>
</TR>
</TABLE></CENTER>

<H3>1. What services are important when purchasing a vehicle?</H3>

<CENTER><TABLE BORDER=5 WIDTH="100%" >
<TR>
<TD nowrap><INPUT type=checkbox name='Q1-1' value=1>Researching car specifications
</TD>

<TD nowrap><INPUT type=checkbox name='Q1-2' value=1>Finding a qualified
seller</TD>

<TD nowrap><INPUT type=checkbox name='Q1-3' value=1>Getting the best price</TD>
</TR>

<TR>
<TD nowrap><INPUT type=checkbox name='Q1-4' value=1>Handling car problems</TD>

<TD nowrap><INPUT type=checkbox name='Q1-5' value=1>Acquiring the right
parts</TD>

<TD nowrap><INPUT type=checkbox name='Q1-6' value=1>Maintenance &amp; service</TD>
</TR>

<TR>
<TD nowrap><INPUT type=checkbox name='Q1-7' value=1>Getting road service</TD>

<TD nowrap><INPUT type=checkbox name='Q1-8' value=1>Financing the vehicle</TD>

<TD nowrap><INPUT type=checkbox name='Q1-9' value=1>After market parts/accessories</TD>
</TR>

<TR>
<TD nowrap><INPUT type=checkbox name='Q1-10' value=1>Purchasing additional
vehicles</TD>

<TD nowrap><INPUT type=checkbox name='Q1-11' value=1>Purchasing insurance</TD>

<TD nowrap><INPUT type=checkbox name='Q1-12' value=1>All of the above</TD>
</TR>

<TR>
<TD nowrap><INPUT type=checkbox name='Q1-13' value=1>Other</TD>
</TR>
</TABLE></CENTER>

<H3>2. Would you purchase an agreement plan that would cover total automotive
support i.e.all aspects of vehicle ownership?</H3>

<CENTER><TABLE BORDER=5 WIDTH="100%" >
<TR>
<TD nowrap><INPUT type=radio name='Q2' value=1>Yes</TD>

<TD nowrap><INPUT type=radio name='Q2' value=2>No</TD>
</TR>
</TABLE></CENTER>

<H3>3. How important is it to take care of the customer before purchasing
a vehicle?</H3>

<CENTER><TABLE BORDER=5 WIDTH="50%" >
<TR>
<TD nowrap><INPUT type=radio name='Q3' value=1>1 Not very important</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q3' value=2>2</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q3' value=3>3</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q3' value=4>4</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q3' value=5>5 Very important</TD>
</TR>
</TABLE></CENTER>

<H3>4. If you did purchase a service plan that would handle all aspects
of the vehicle-ownership experience which would it be?</H3>

<CENTER><TABLE BORDER=5 WIDTH="100%" >
<TR>
<TD nowrap><INPUT type=checkbox name='Q4-1' value=1>A yearly cost plan
</TD>

<TD nowrap><INPUT type=checkbox name='Q4-2' value=1>A flat-rate cost plan</TD>

<TD nowrap><INPUT type=checkbox name='Q4-3' value=1>A percentage cost plan</TD>
</TR>
</TABLE></CENTER>

<H3>5. How important is it to take care of the customer during the purchase
of a vehicle?</H3>

<CENTER><TABLE BORDER=5 WIDTH="50%" >
<TR>
<TD nowrap><INPUT type=radio name='Q5' value=1>1 Not very important</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q5' value=2>2</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q5' value=3>3</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q5' value=4>4</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q5' value=5>5 Very important</TD>
</TR>
</TABLE></CENTER>

<H3>6. Would you purchase a service plan that will handle all aspects of
the vehicle-ownership experience with a full money back guarantee if not
satisfied?</H3>

<CENTER><TABLE BORDER=5 WIDTH="50%" >
<TR>
<TD nowrap><INPUT type=radio name='Q6' value=1>1 Not very likely</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q6' value=2>2</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q6' value=3>3</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q6' value=4>4</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q6' value=5>5 Most definintely</TD>
</TR>
</TABLE></CENTER>

<H3>7. How important is it to take care of the customer after purchasing
a vehicle?</H3>

<CENTER><TABLE BORDER=5 WIDTH="50%" >
<TR>
<TD nowrap><INPUT type=radio name='Q7' value=1>1 Not very important</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q7' value=2>2</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q7' value=3>3</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q7' value=4>4</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q7' value=5>5 Very important</TD>
</TR>
</TABLE></CENTER>

<H3>8. Where would you want to purchase a service plan that would handle
all aspects of the vehicle-ownership experience?</H3>

<CENTER><TABLE BORDER=5 WIDTH="100%" >
<TR>
<TD nowrap><INPUT type=checkbox name='Q8-1' value=1>In person </TD>

<TD nowrap><INPUT type=checkbox name='Q8-2' value=1>At the dealership</TD>

<TD nowrap><INPUT type=checkbox name='Q8-3' value=1>Mail</TD>
</TR>

<TR>
<TD nowrap><INPUT type=checkbox name='Q8-4' value=1>Internet</TD>

<TD nowrap><INPUT type=checkbox name='Q8-5' value=1>Third-party contact</TD>

<TD nowrap><INPUT type=checkbox name='Q8-6' value=1>Telephone</TD>
</TR>

<TR>
<TD nowrap><INPUT type=checkbox name='Q8-7' value=1>Personal friend</TD>

<TD nowrap><INPUT type=checkbox name='Q8-8' value=1>Known Fortune 500 Company</TD>

<TD nowrap><INPUT type=checkbox name='Q8-9' value=1>A business down the
street</TD>
</TR>

<TR>
<TD nowrap><INPUT type=checkbox name='Q8-10' value=1>Newspaper/magazine</TD>
</TR>
</TABLE></CENTER>

<H3>9. Would you think it be a pretty good idea to have such an all-around
Service Plan available as: one during the warranty period and another afterwards?</H3>

<CENTER><TABLE BORDER=5 WIDTH="50%" >
<TR>
<TD nowrap><INPUT type=radio name='Q9' value=1>1 Not a very good idea</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q9' value=2>2</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q9' value=3>3</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q9' value=4>4</TD>
</TR>

<TR>
<TD nowrap><INPUT type=radio name='Q9' value=5>5 Definitely a good idea</TD>
</TR>
</TABLE></CENTER>

<H3>10. Who or what was the final motivation to purchase your current vehicle?</H3>

<CENTER><TABLE BORDER=5 WIDTH="100%" >
<TR>
<TD nowrap><INPUT type=checkbox name='Q10-1' value=1>The dealer </TD>

<TD nowrap><INPUT type=checkbox name='Q10-2' value=1>A friend</TD>

<TD nowrap><INPUT type=checkbox name='Q10-3' value=1>An acquaintance</TD>
</TR>

<TR>
<TD nowrap><INPUT type=checkbox name='Q10-4' value=1>Something you read</TD>

<TD nowrap><INPUT type=checkbox name='Q10-5' value=1>Something you saw</TD>

<TD nowrap><INPUT type=checkbox name='Q10-6' value=1>Something you heard</TD>
</TR>

<TR>
<TD nowrap><INPUT type=checkbox name='Q10-7' value=1>The cost</TD>

<TD nowrap><INPUT type=checkbox name='Q10-8' value=1>The service(s)</TD>

<TD nowrap><INPUT type=checkbox name='Q10-9' value=1>Not happy with last
vehicle</TD>
</TR>

<TR>
<TD nowrap><INPUT type=checkbox name='Q10-10' value=1>Had no previous vehicle</TD>

<TD nowrap><INPUT type=checkbox name='Q10-11' value=1>Had excess money
to spend</TD>

<TD nowrap><INPUT type=checkbox name='Q10-12' value=1>Instinct</TD>
</TR>

<TR>
<TD nowrap><INPUT type=checkbox name='Q10-13' value=1>Peer pressure</TD>

<TD nowrap><INPUT type=checkbox name='Q10-14' value=1>Just wanted something
to drive</TD>

<TD nowrap><INPUT type=checkbox name='Q10-15' value=1>A family member</TD>
</TR>

<TR>
<TD nowrap><INPUT type=checkbox name='Q10-16' value=1>Other</TD>
</TR>
</TABLE></CENTER>

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