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1 total messages Started by Trudy Fidyk Sat, 15 Mar 1997 00:00
Make your opinion count! Canadian Survey
#2
Author: Trudy Fidyk
Date: Sat, 15 Mar 1997 00:00
184 lines
7163 bytes
Hi, how would you like to help an MBA student from the University of
Saskatchewan by taking a few minutes of your time to complete an
important survey?  If so, then please read on...

As the number of Canadian Internet users continue to increase it is
important that your interests and opinions be identified.  The
increased level of commercialization on the Internet is also
increasing the size of marketplace for consumers.  This study will try
to determine Canadian Internet users level of usage, the effect of
Internet commercialization on purchasing decisions and finally the
types of products or services you are interested in.

In order for the results of the study to be representative of Canadian
Internet users it is important that as many questionnaires as possible
be completed and returned.  Since you have reached this point, it
would be appreciated if you take 5-7 minutes to complete the
questionnaire.

All survey participants will be entered for 3 draws of an Internet
T-shirt (Travel the World, Surf the Net).  However, only one entry per
e-mail address will be accepted.

You may be assured of complete confidentiality.  If you choose to
e-mail the questionnaire back, I will enter your e-mail address in for
the draw, and then it will be immediately deleted from the
questionnaire.  Or if you use the postal system you can mail it but I
will not be able to enter you into the draw.  YOU WILL NOT RECEIVE ANY
ADDITIONAL CORRESPONDENCE AS A RESULT OF YOUR PARTICIPATION - 
unless of course you win a t-shirt :)

If you have any questions please call (306)373-8119 or e-mail me at
fidykj@quadrant.net

Thank you for your assistance.

Trudy Fidyk
MBA Student
University of Saskatchewan

********************* THE SURVEY *************************

Is this your Internet account? ___  Yes          ___  No

If No is it a business' account?  ___  Yes          ___  No

If there are other users of this account please identify them:
____  Spouse
____  Roommate
____  Children under the age of 14
____  Children over the age of 14

How many hours a month do you spend on the Internet?
___  less than 10 hours
___  10-20 hours
___  20-45 hours
___  more than 45 hours a month

Why do you use the Internet account?
___  Business
___  Pleasure
___  Business and Pleasure

If you use the Internet account for both business and pleasure what
percentage of the time is used for pleasure?  ________%

Have you ever bought anything directly over the Internet?
___  Yes          ___  No

If No Why not?
___  No products or services of interest
___  Security
___  Cost of products is too high
___  Was not convenient to order
___  Other.  Please explain.__________________________________________

If Yes, how many times in the last year did you order from a web page?
___  Once or twice
___  Less than six times
___  More than six times

If Yes, what type of product was it?  Check all which are appropriate.
___  Computer parts and/or software
___  Books
___  Music
___  On-line Service
___  Clothing
___  Logo merchandise from a favorite web site
___  Other.  Please specify__________________________________________

How did you find the site/s from which you bought the merchandise?
Check all that are appropriate.
___  Surfin'
___  Read about it in a magazine or book
___  Was told about the site by a friend
___  Was searching for this particular product or service
___  Heard about it on a newsgroup or bulletin board
___  Other.  Please explain ________________________________________

What attracts you to a web site? Rank the three most important factors
1=most important;2=second most important;3=third most important 
___  Information
___  Contests
___  Merchandise
___  Bulletin/Message Boards
___  Graphics
___  Other characteristics.  Please explain __________________________

Are you interested in products that have some type of logo or image
related to the Internet?   ___  Yes          ____  No

If Yes please state your level of interest in the following products
if they were to have Internet designs.  
    1 = very interested
    2 = somewhat interested
    3 = not interested at all

___  t-shirts
___  sweatshirts
___  golf or tennis shirts
___  ceramic mugs
___  pins
___  mousepads

What other products would you be interested in?
__________________________

If you were looking for these types of products where would you look
for them?
___  On the Internet
___  Computer stores
___  Computer trade shows
___  Gift stores
___  Department stores (the Bay, Zellers, etc.)

Would you buy Internet related merchandise such as T-shirts or mugs
for your self?   ___  Yes          ___  No

Would you buy Internet related merchandise as a gift for someone else?
___  Yes          ___  No

How often do you go to a computer store?
___  Once a week
___  Once a month
___  Once every 2 or 3 months
___  Twice a year
___  Once a year

What province do you live in?  ____________

Sex
___  Male
___  Female

What is your age?
___  under 20
___  21-25
___  26-40
___  41-65
___  65+

What is your marital status?
___  Single
___  Married
___  Divorced/Separated
___  Widowed

Do you have children under the age of 18?  ___  Yes           ___  No

What is your annual income?
___  under $12,000
___  $12,000 to $24,000
___  $24,001 to $40,000
___  $40,001 to $60,000
___  $60,001+

Thank you for completing the survey :)

Please e-mail your survey to fidykj@quadrant.net but do not post it
back to the newsgroup.  Or you can use the snail mail postal system
and mail it to:  63 Trident Crescent;  Saskatoon, SK, S7M 0P7

But the easiest way of all, is to hit the "reply via e-mail" button on
your newsgroup browser!! :)
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