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Secret Tracking Tricks for Internet Marketing

by
Mark Joyner.    Aesop

A surprising number of Internet marketers I speak
to don't have a clue when  it comes to tracking
their results.... Many of them who analyze their
logs still don't use all of the easy tools at their
disposal for keeping track of where their
traffic is coming from.

If this is you, don't feel bad. We've all been
there.

Now, assuming that you are analyzing your logs
and doing so with a tool that will tell you the
path people travel through your site (if not -
start now), then you are faced with these two
tricky problems:=20

1. How do I track the effectiveness of my email
campaigns? You'll notice that a great number of
hits to your site are "no referrer" traffic. That
is, people that found your site either by reading
an email or just typing in your URL.

2. Knowing that not all hits are equal (a visitor
from one site may be more likely to buy than one
from another) how do I know which hits are
generating sales for me?

These two problems can both be solved using a
simple tracking method that requires no
scripting. The only tool you need is your log
analysis tool which I hope you already have.

The first step to this technique capitalizes on
two little known features of HTML.

Fact 1:

Whenever you add a ? to the end of a .htm or
.html page, it has absolutely no effect on the
page that gets called up. That is, if you were to
write:

http://www.iofficedaily.com/index.htm

or

http://www.iofficedaily.com/index.htm?campaign1

The exact same page will come up. Go ahead and
try it now. Pretty cool, right?

WARNING:=20

You have to append this "?" after the name of an
HTML file. It won't always work if you do it at
the end of a domain name (unless your server
supports it or you have special scripting - which
is what we're trying to avoid - you want
something universal and easy, right?)

Fact 2:

Even though the same page is served when you do
this, your server logs treat them as two
different pages!  So, every time someone clicks
on that special URL you will be able to know
without question.

Now, how can you use this in your marketing?

A *great* many ways, but let me touch on some of
the most important ones. By the time we're done
you'll be on fire with new ideas for your
marketing.

Here are a few to get you started:

1. Email

Remember how we talked about the problem of
tracking email campaigns? This is the solution.
You simply create a unique code for each email
campaign you have (no, I don't mean spam - I'm
talking about legitimate OPT-IN marketing here)
and then track the results in your log files.
This will not just tell you how many clicks the
campaign generated - it will also give you a good
idea about how many people ordered as well. That
is, you look at your report of "paths traveled
through site" and pay attention to the path
people took as a result of that particular
campaign.

For example, if you see many instances of:

(The numbers show the order in which people
viewed your pages - this is the "path traveled
through site".)

1. http://yoursite.com/index.htm?ad1 2.
http://yoursite.com/page1.htm 3.
https://yoursite.com/order.htm

And relatively fewer instances of:

1. http://yoursite.com/index.htm?ad2 2.
http://yoursite.com/page1.htm 3.
https://yoursite.com/order.htm

Then it is safe to assume ad1 is more effective
than ad2, even if ad2 brought in more raw
traffic.

Remember, not all hits are equal, right?

2. Banner Campaigns

The same principle applies here. Just give each
campaign a unique code and you will be able to
track the effectiveness exactly as you have
above.

WARNING #2:

This is not a perfect system. You need to look at
your actual number of orders and see if there is
some congruence between your number of order page
visits and your number of orders.=20

Also, there is a more effective way to track
this. Simply get some referral partner tracking
software and assign a different referral code to
each campaign. Then you will no without question
that the order came as a result of the campaign.

However, referral partner software can be
difficult to set up if you're not a CGI wiz and
the best systems aren't cheap.

What I'm offering you here is an inexpensive way
to track your campaigns that only requires:

a. Your Imagination b. A Log File Analysis
Program

http://alhims.nethop.com


Can you think of some ways to immediately apply
this technique to your marketing  today? I
challenge you to take the rest of the day
refining your marketing effort using these
techniques. You will be delighted at the new
insights you are shown. I bet you will be
surprised to find out which of your campaigns are
winners.

Article by Mark Joyner, of 1001 Killer Internet
Marketing Tactics. Mark is also the CEO of Aesop
Marketing Corporation. 1001 KIMT is an absolute
*must have* for anyone serious about Internet
marketing. No other course out there even comes
close.  It will dramatically boost the results of
any campaign in a very real and measurable way.
They are offering a special right now where it
comes with a bonus database of over 6,000 media
contacts (including email and FAX numbers).

http://affiliateassistant.nethop.com






ADSWAPPERS
This FREE Advertising's catching like wildfire!
trade, barter, swap your CLASSIFIED ADS or  LINKS with other
webmasters who see the value of FREE ADVERTISING!
SBAHG!=20
 Cutting Edge Tips Tricks Tactics Techniques
delivered FREE 4 times a month. Become a pro every week !!
FREE to Join both HERE http://www.searchking.net/portal/alhims

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<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<HTML><HEAD>
<META content=3D"text/html; charset=3Diso-8859-1" =
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<BODY bgColor=3D#ffffff>
<DIV><FONT face=3DArial size=3D2>Secret Tracking Tricks for Internet=20
Marketing</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>by<BR>Mark Joyner.&nbsp;&nbsp;&nbsp;=20
Aesop</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>A surprising number of Internet =
marketers I=20
speak<BR>to don't have a clue when&nbsp; it comes to tracking<BR>their=20
results.... Many of them who analyze their<BR>logs still don't use all =
of the=20
easy tools at their<BR>disposal for keeping track of where =
their<BR>traffic is=20
coming from.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>If this is you, don't feel bad. We've =
all=20
been<BR>there.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>Now, assuming that you are analyzing =
your=20
logs<BR>and doing so with a tool that will tell you the<BR>path people =
travel=20
through your site (if not -<BR>start now), then you are faced with these =

two<BR>tricky problems: </FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>1. How do I track the effectiveness of =
my=20
email<BR>campaigns? You'll notice that a great number of<BR>hits to your =
site=20
are "no referrer" traffic. That<BR>is, people that found your site =
either by=20
reading<BR>an email or just typing in your URL.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>2. Knowing that not all hits are equal =
(a=20
visitor<BR>from one site may be more likely to buy than one<BR>from =
another) how=20
do I know which hits are<BR>generating sales for me?</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>These two problems can both be solved =
using=20
a<BR>simple tracking method that requires no<BR>scripting. The only tool =
you=20
need is your log<BR>analysis tool which I hope you already =
have.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>The first step to this technique =
capitalizes=20
on<BR>two little known features of HTML.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>Fact 1:</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>Whenever you add a ? to the end of a =
.htm=20
or<BR>.html page, it has absolutely no effect on the<BR>page that gets =
called=20
up. That is, if you were to<BR>write:</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2><A=20
href=3D"http://www.iofficedaily.com/index.htm">http://www.iofficedaily.co=
m/index.htm</A></FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>or</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2><A=20
href=3D"http://www.iofficedaily.com/index.htm?campaign1">http://www.ioffi=
cedaily.com/index.htm?campaign1</A></FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>The exact same page will come up. Go =
ahead=20
and<BR>try it now. Pretty cool, right?</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>WARNING: </FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>You have to append this "?" after the =
name of=20
an<BR>HTML file. It won't always work if you do it at<BR>the end of a =
domain=20
name (unless your server<BR>supports it or you have special scripting -=20
which<BR>is what we're trying to avoid - you want<BR>something universal =
and=20
easy, right?)</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>Fact 2:</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>Even though the same page is served =
when you=20
do<BR>this, your server logs treat them as two<BR>different pages!&nbsp; =
So,=20
every time someone clicks<BR>on that special URL you will be able to=20
know<BR>without question.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>Now, how can you use this in your=20
marketing?</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>A *great* many ways, but let me touch =
on some=20
of<BR>the most important ones. By the time we're done<BR>you'll be on =
fire with=20
new ideas for your<BR>marketing.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>Here are a few to get you =
started:</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>1. Email</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>Remember how we talked about the =
problem=20
of<BR>tracking email campaigns? This is the solution.<BR>You simply =
create a=20
unique code for each email<BR>campaign you have (no, I don't mean spam - =

I'm<BR>talking about legitimate OPT-IN marketing here)<BR>and then track =
the=20
results in your log files.<BR>This will not just tell you how many =
clicks=20
the<BR>campaign generated - it will also give you a good<BR>idea about =
how many=20
people ordered as well. That<BR>is, you look at your report of "paths=20
traveled<BR>through site" and pay attention to the path<BR>people took =
as a=20
result of that particular<BR>campaign.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>For example, if you see many instances=20
of:</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>(The numbers show the order in which=20
people<BR>viewed your pages - this is the "path traveled<BR>through=20
site".)</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>1. <A=20
href=3D"http://yoursite.com/index.htm?ad1">http://yoursite.com/index.htm?=
ad1</A>=20
2.<BR><A =
href=3D"http://yoursite.com/page1.htm">http://yoursite.com/page1.htm</A> =

3.<BR><A=20
href=3D"https://yoursite.com/order.htm">https://yoursite.com/order.htm</A=
></FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>And relatively fewer instances =
of:</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>1. <A=20
href=3D"http://yoursite.com/index.htm?ad2">http://yoursite.com/index.htm?=
ad2</A>=20
2.<BR><A =
href=3D"http://yoursite.com/page1.htm">http://yoursite.com/page1.htm</A> =

3.<BR><A=20
href=3D"https://yoursite.com/order.htm">https://yoursite.com/order.htm</A=
></FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>Then it is safe to assume ad1 is more=20
effective<BR>than ad2, even if ad2 brought in more =
raw<BR>traffic.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>Remember, not all hits are equal,=20
right?</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>2. Banner Campaigns</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>The same principle applies here. Just =
give=20
each<BR>campaign a unique code and you will be able to<BR>track the=20
effectiveness exactly as you have<BR>above.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>WARNING #2:</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>This is not a perfect system. You need =
to look=20
at<BR>your actual number of orders and see if there is<BR>some =
congruence=20
between your number of order page<BR>visits and your number of orders.=20
</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>Also, there is a more effective way to=20
track<BR>this. Simply get some referral partner tracking<BR>software and =
assign=20
a different referral code to<BR>each campaign. Then you will no without=20
question<BR>that the order came as a result of the =
campaign.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>However, referral partner software can=20
be<BR>difficult to set up if you're not a CGI wiz and<BR>the best =
systems aren't=20
cheap.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>What I'm offering you here is an =
inexpensive=20
way<BR>to track your campaigns that only requires:</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>a. Your Imagination b. A Log File=20
Analysis<BR>Program</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2><A=20
href=3D"http://alhims.nethop.com">http://alhims.nethop.com</A></FONT></DI=
V>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2><BR>Can you think of some ways to =
immediately=20
apply<BR>this technique to your marketing&nbsp; today? I<BR>challenge =
you to=20
take the rest of the day<BR>refining your marketing effort using=20
these<BR>techniques. You will be delighted at the new<BR>insights you =
are shown.=20
I bet you will be<BR>surprised to find out which of your campaigns=20
are<BR>winners.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>Article by Mark Joyner, of 1001 Killer=20
Internet<BR>Marketing Tactics. Mark is also the CEO of =
Aesop<BR>Marketing=20
Corporation. 1001 KIMT is an absolute<BR>*must have* for anyone serious =
about=20
Internet<BR>marketing. No other course out there even =
comes<BR>close.&nbsp; It=20
will dramatically boost the results of<BR>any campaign in a very real =
and=20
measurable way.<BR>They are offering a special right now where =
it<BR>comes with=20
a bonus database of over 6,000 media<BR>contacts (including email and =
FAX=20
numbers).</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2><A=20
href=3D"http://affiliateassistant.nethop.com">http://affiliateassistant.n=
ethop.com</A></FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2></FONT>&nbsp;</DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2></FONT>&nbsp;</DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2><BR>ADSWAPPERS<BR>This FREE =
Advertising's catching=20
like wildfire!<BR>trade, barter, swap your CLASSIFIED ADS or&nbsp; LINKS =
with=20
other<BR>webmasters who see the value of FREE ADVERTISING!<BR>SBAHG!=20
<BR>&nbsp;Cutting Edge Tips Tricks Tactics Techniques<BR>delivered FREE =
4 times=20
a month. Become a pro every week !!<BR>FREE to Join both HERE <A=20
href=3D"http://www.searchking.net/portal/alhims">http://www.searchking.ne=
t/portal/alhims</A></FONT></DIV></BODY></HTML>

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