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Article #102

Re: Need help with adding shadows to a shape (gradient mesh?...blur tool?)

#102
From: James_Talmage
Date: Fri, 27 Mar 2009 12:20
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      I don't really understand what you mean by "...more than the desired number
      of separation plates."




If you are going to design identity graphics, you are going to have to understand how what you build relates to printing and other output media. If you just willy-nilly use colors and rendering features until "it looks good" on-screen, you will most likely be creating a drawing that is inefficient for printing.

Most paying customers are not going to want to have go to the expense of CMYK process to print, say, a copy of the logo file you give them on their invoice forms; especially if the artwork can be faithfully rendered in two inks (as yours certainly can, if it's built right).

So when designing marks, it's not just a matter of selecting "colors"; it's also a matter of selecting the number of inks necessary to render them in the various reproduction methods in which the mark will be used.

As noted above, that means spot color, process color, grayscale, single-color. And that just addresses common offset printing. A customer who pays good money for a proper logo is also going to want to be able to have it rendered in signage on his building, his embroidered golf shirts, his screen-printed promotional items--and everything in between.

So start with the color-separation process. Understand the difference between process and spot color. Get some books and read up on that. (Adobe has included several documents over the years in their software packages.) Get to know an offset printing shop and get them to show you their process. Take a repro graphics class.

JET
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Subject: Re: Need help with adding shadows to a shape
 (gradient mesh?...blur tool?)
Message-ID: <59b86ba3.6@webcrossing.la2eafNXanI>
Date: Fri, 27 Mar 2009 05:20:50 -0700
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