🚀 go-pugleaf

Thanks Steve and Jet. I've spent the lasts 2 hours calling around to different print shops in hope that I can maybe trade labor for insight into their printing process. Problem is there seems to be a lack of 4 color offset printing companies who also offer spot colors. I really wish I had the money to take a class, but when I do, I will. I just contacted a few freelance designers who seem to have a lot of print work in their portfolios. Maybe they can teach me a thing or two, and in return I can drop them a few bucks or help them with something.

Jet, you've got me very concerned here. What do you mean by "It's not just a matter of selecting colors; it's also a matter of selecting the number of inks necessary to render them in the various reproduction methods in which the mark will be used"? Are you just stating the importance in using swatch books (Pantone)?

You mention the importance of a design being rendered in different forms (apparel, signs, promotional items..). So how should I go about doing this? Lets say a client wants a "mark" printed on all of the things you stated. Is it my duty to find out what printer they will be using before I submit design files to them? Is it the job of the designer to contact the print shop and get their profiles for different prints (glossy paper prints, matte paper prints, t-shirt printing, vehicle graphic printing)? This is all very time consuming, so should there not be extra charges when dealing with setting up different print settings for particular print jobs?

I've read the blogs of some successful logo designers. David Airey for example just submits his logo design to his client in eps form I believe (plus any requests). Should he be submitting a separate file for each intended use, or is this the job of the client and printer to work out?

You've got me extremely worried that I am going to really deal someone a bad hand here. As far as I know, this hasn't happened yet; but I'm glad you have me concerned. The sad part is that I do have a 2 year degree in graphic design and I didn't learn one thing about printing and it's association with color. The little I have learned is from the internet. I've checked out Amazon(dot)com for a good book on learning about color and print, but there seems to be a lack of recently written books (with reviews) regarding the subject. Can you recommend any?

I started doing freelance work because people would ask me to design a t-shirt for them, or a flyer for their small business. So I did. Now I have more people requesting my services. It's hard to turn down the money, especially in these times. But at the same time, I don't want to cause major headaches for anyone either. Until recently, I had no idea the complexity of the design to print process. Just 3 days ago, I purchased a monitor calibration device and my first set of Pantone guides. They should arrive shortly. I know, don't laugh.

My lack of knowledge regarding this whole thing has really got me questioning what I am doing. I figured all i really needed to know in Illustrator was to use the pen tool, since my use of Illustrator has been strictly for shaping logos.

There are just so many questions I have, and all can't be answered through a google search. I really don't like wasting your time with my ignorance, but I do appreciate your assistance. It takes some time for my little brain to absorb all of this, but I have been reading all I can from the endless tutorials and forum discussions available on the web. The problem I've found is that alongside the large amount of great info on the web, there is seemingly an equal amount of contradictory or partially inaccurate info as well. which only confuses me more. For example, most people say to design in cmyk for print (300dpi higher or vector). A rep from Pantone told me to create my designs using Pantones color swatch groups. Why would I want to start in Pantone? Don't all of their colors cost extra money (spot colors require a new printer plate and ink to be set up). Starting in cmyk seems like a more logical approach. Is he just trying to sell me Pantone?

Sorry for my redundant question regarding the concern for non-single colored paths not being able to join. You obviously answered my question with your example.

For your time, I would like to show my appreciation. If you wouldn't' mind leaving your paypal address, I can send ya a couple/few bucks. Books are great, but they can't answer all questions. Forums like this one are really very helpful and a great learning tool. I do realize I have to continue educating myself as much as possible. I'm not going to give up, that's for sure.

So, do you work for Adobe, or are you a graphic designer? Do you have a website with tutorials or a book I can buy lol?

It would be great to be able to see a walkthrough in the design process of a successful designer and the proper methods of designing for different forms of print.