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3D box shots (also known as "virtual box shots", "virtual boxes", "box
covers", or even "ecovers") are images that appear to represent a 3D
image of a product box. They are in fact just graphics (usually in PNG
or JPEG format, but occasionally in other formats such as GIF, BMP or
even Flash) associated with a product which is in reality completely
non-physical and intangible, such as a software, video or music
download, a subscription to a membership site or ezine, etc.
The purpose of these graphics is not to trick people, but instead to
simply make a non-tangible product seem a little bit more real and
comprehensible, as well as, of course, presenting it in a nice
attractive light. If you think there's any possibility that any of
your visitors may be confused by the box shot, you can do as I do,
simply include a clear notice on your download or purchase page (or
even the footer of every page), reminding people that your product is
delivered as a physical product over the Internet and that no physical
item is shipped.
There are a number of alternate ways to create box shots:
1. You can draw them yourself (you need to be good at art for this
one)!
2. You can pay an artist to draw them for you (fine, but expensive if
you need quite a few graphics).
3. You can get scripts for Adobe Photoshop that will facilitate
drawing the box shot. Generally what these scripts do is take your 2D
design of the front cover of the box, and make it 3D. This is
generally a fine solution, but it does require Photoshop, which is of
course quite expensive.
4. You can get standalone software which is specifically designed for
creating box shots and ebook cover images.
Authors, marketers and product developers may use these graphics in a
number of ways, including within the products themselves (for example
in the title or copyright information page of an eBook), in
advertising materials, or as a navigational element on their web site
(for example, allowing users to choose between multiple products by
clicking on the appropriate product box).

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