🚀 go-pugleaf

As a professional photographer for the past 31 years, I am acutely
aware of the magnitude of the effect that the digital revolution has
had on my profession. The vast majority of professional photographers
who have kept up with the technology will agree that 'digital' is
fantastic.
Of course, there are many professionals, while agreeing that digital
is great, will moan that "digital has caused the loss of much
business!" We'll get back to that in Part Two, but first I'd like to
say that the advent and development of computers and programs like
Photoshop, in my humble opinion, is cause enough for celebration!
I probably should admit at this point that I am in no way a computer
"Geek", and that to me, Photoshop is magic! It amazes me every time I
use it. I can't praise the makers of Photoshop enough. But I
digress...
I have used film in my business for a long time. And I used medium
format film which gave me beautiful, crisp images I could enlarge to
30x40 very nicely. I was in no hurry to "go digital" until I saw with
my own eyes, and my own images that digital could produce the same
quality I had been used to. I had never seen a 'digital' print that
could fool me into thinking it was from film.
That day came in 2002. I saw what was being done with 6-mega pixel
capture, and Epson Stylus Pro printers and I became a "believer".
ADVANTAGES OF DIGITAL PHOTOGRAPHY
The obvious advantages, just about everybody knows: No film cost, no
processing and proof costs, no prints you don't want, instant view-
ability. Well, instant gratification and saving money. What's not to
love? For a pro, the savings in film, processing and proofs is
substantial. Also as a pro, instant view-ability has a marked positive
influence on sales.
Deeper advantages include having complete control of your images with
imaging software. (It's a given that you need to have a good computer
and good imaging software..) With those tools you can correct color,
add special effects, re-touch, crop, burn & dodge, sandwich
images, all kinds of things! It's as good or better than having a
chemical darkroom.
We'll take a look at the disadvantages in Part Two, and revisit the
"loss of business" issue.

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