Re: Been to the market lately?

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#110

From: Neil_Keller
Date: Thu, 05 Mar 2009 19:40

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The problem with much marketing is that proper research is often lacking. For example, a number of years ago, General Motors decided that the intermediate size Chevy Nova would be a good car for the Latin American market. Right size for the roads; right price for the demographics; right look, etc. Lots of money spent here before GM's commitment to sell that car to a largely Spanish-speaking population.

But sales were not so hot -- and this was years before the current economic crisis. It was only then that they realized (or were told) that in Spanish, "Nova" means, "It doesn't go."

Neil

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Subject: Re: Been to the market lately?
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Date: Thu, 5 Mar 2009 11:40:30 -0800
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