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Article #121

Re: Freelance Invitation Designer - Thoughts

#121
From: Richard_Sohanchyk
Date: Fri, 06 Mar 2009 13:16
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I get people who "design" their own wedding invites all the time. They also bring in their own stock from paper direct and other sources. So they have this ugly design on crappy thin card stock. The ultimate mash up. The other problem is that you can't run envelopes through a laser (at least I can't through mine) without the flaps sealing from the heat.

Don said it best. Take whatever comes in but part of owning a business is to sell the value of your invitations to your potential clients. I went out and purchased several invitation sets from Paper Direct. I show the clients how thin the paper is, how the edges are slightly serrated after separating the printed cards (most print 2 up for foldovers and 4 up for reply cards).

Another example on up selling. Client comes in with a trifold menu. Hates waiting 2 weeks or whatever it is for Vistaprint to deliver their brochures. They paid $275 + delivery (a huge profit center) for 1,000 brochures. I tell them my brochures are $375 for 1000. "Way overpriced" they say. I asked why are they here then. They tell me they have to change the prices and need new menus yesterday. I ask how many they have to trash. They said roughly half. I point out that their true price is 55� per menu for 500 menus they used. For an $100 I will only print the number of menus they need when they need them. Add $30 to update prices over life of printing and at a total of $305 they are paying 41� per menu for 1000 menus. Once they figure out how many times they've thrown out boxes of outdated "cheap" menus, they came back and gave me their business. Of course, they no longer had the original art so I made money recreating their menu from scratch. Another $200 in my pocket.
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Subject: Re: Freelance Invitation Designer - Thoughts
Message-ID: <59b81d69.9@webcrossing.la2eafNXanI>
Date: Fri, 6 Mar 2009 05:16:04 -0800
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