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Article #124

Re: Freelance Invitation Designer - Thoughts

#124
From: Neil_Keller
Date: Fri, 06 Mar 2009 14:48
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Richard, 

      I show the clients how thin the paper is, how the edges are slightly serrated
      after separating the printed cards (most print 2 up for foldovers and
      4 up for reply cards).




You walk into Staples and they have the same crap on the shelves. Some people don't get it and never will.

It's maybe one step up from the colorful stickers some kids (and adults) stick on their letters to Grandma or friends. For invitations, a lot of the off-the-shelf/DIY stuff is an insult to the occasion. Again, we're not talking about invitations to sleep overs, Sunday barbecues, or Super Bowl parties. We're talking about important and memorable landmarks in one's life.

But, one thing you you have demonstrated is that in a number of circumstances, you can win over a customer who perceives your shop as being "expensive". 50% spoilage included with a paid job? Incredible!

Neil
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Subject: Re: Freelance Invitation Designer - Thoughts
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Date: Fri, 6 Mar 2009 06:48:19 -0800
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