🚀 go-pugleaf

stan, 

      I don't feel the training I received in college really prepared me for
      the real world




It was no different when I was in college in the '60s! I never learned anything about running a design shop or agency. Our portfolios were often pie-in-the-sky exercises without any consideration of the practicality or cost of producing a piece the way it was presented. But, today, I have a strong sense that additionally, a lot of the production detail has gone by the boards.

Too many people today know zip about type, printing, paper, ink and other production details.

Too many people think "computer" first, and it doesn't even occur to them that maybe it's easier (and more realistic) to photograph and scan a particular kind of detail than to try and create it in Photoshop or Illustrator.

Too many people are more concerned by how many different applications they can figure out how to launch and use (even if remedially), than to understand basic design principles.

This forum, the Web design forum, and typography forum can be valuable in those areas glossed over in school.

Neil