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Article #256

Re: Been to the market lately?

#256
From: John_Danek
Date: Fri, 09 Jan 2009 18:31
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I like what UPS has done lately. I also like what Coke is doing ( although I thought Tropicana was a Coke brand ). I threw this topic out to you people because I'm confused, I thought these big dollar redesigns went through market testing, internal and external reviews, extensive approval processes and some effort to strengthen the brand was made. I find it hard to consider that these particular redesigns ( Pepsi and Tropicana ) won a large amount of approval, but they had to and based on what? Negative publicity? The Pepsi icon, forgive me, but looks like an Asian brand, definitely not American.
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Subject: Re: Been to the market lately?
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Date: Fri, 9 Jan 2009 10:31:56 -0800
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