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Article #256Re: Been to the market lately?
From: John_Danek
Date: Fri, 09 Jan 2009 18:31
Date: Fri, 09 Jan 2009 18:31
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I like what UPS has done lately. I also like what Coke is doing ( although I thought Tropicana was a Coke brand ). I threw this topic out to you people because I'm confused, I thought these big dollar redesigns went through market testing, internal and external reviews, extensive approval processes and some effort to strengthen the brand was made. I find it hard to consider that these particular redesigns ( Pepsi and Tropicana ) won a large amount of approval, but they had to and based on what? Negative publicity? The Pepsi icon, forgive me, but looks like an Asian brand, definitely not American.
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X-Google-Thread: 1129af,c9aa10f06fef87d2 X-Google-Attributes: gid1129af,domainid0,public,usenet X-Google-Language: ENGLISH,ASCII-7-bit From: John_Danek@adobeforums.com Path: arc1-ca.pugleaf.net!g2news1.google.com!news2.google.com!news.glorb.com!newshub.sdsu.edu!webcrossing Newsgroups: adobe.print.design Subject: Re: Been to the market lately? Message-ID: <59b7694e.21@webcrossing.la2eafNXanI> Date: Fri, 9 Jan 2009 10:31:56 -0800 References: <59b7694e.-1@webcrossing.la2eafNXanI> Lines: 9 MIME-Version: 1.0 Content-Type: text/plain; charset="ISO-8859-1" Content-Transfer-Encoding: 8bit