Re: Been to the market lately?

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#262

From: Richard_Sohanchyk
Date: Sat, 10 Jan 2009 13:18

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And when a logo/brand/campaign fails, the marketing agency can say, "but the testing showed it would work". No one goes with their gut instinct these days.

The revised UPS logo was good. Freshened up a dated brand just enough.

I was in CVS last week and the KY lubricants <http://www.dollymix.tv/2008/05/ky_jellys_latest_lube_the_thri.html> which used to be in plain white tubes are now in new sleek blue/red (his and hers) tubes and branded as personal lubricants which are now advertised on TV! Used to be one of those things (like condoms) that you hope no one on line notices you holding.

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Subject: Re: Been to the market lately?
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Date: Sat, 10 Jan 2009 05:18:31 -0800
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