Re: Font Type and Size for a standard business card?

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#316

From: Neil_Keller
Date: Wed, 31 Dec 2008 15:20

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      when designing a logo ALWAYS see how it works on a business card before
      designing any other collateral.




ALWAYS see how it works with ALL conceivable media and applications that the specific entity would realistically use. This includes various collateral, packaging, advertising, stationery, Website, signage, vehicles, uniforms, TV, billboards, building graphics, et al; in color and/or black-and-white; offset litho, silkscreen, blind embossing, engraving, hot stamping, etc., all in a range of sizes. Obviously, the needs of the corner pizza shop are going to be a bit more modest than those of a Fortune 500 company.

Most people who "design" business cards and logos are clueless when it comes to the overall system that needs to be designed and implemented for corporate identity. To allow a logo and a business card determine the overall persona of an entity is to allow a very small tail wag a very large dog.

Neil

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From: Neil_Keller@adobeforums.com
Newsgroups: adobe.print.design
Subject: Re: Font Type and Size for a standard business card?
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Date: Wed, 31 Dec 2008 07:20:11 -0800
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