Been to the market lately?

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#325

From: John_Danek
Date: Fri, 02 Jan 2009 21:24

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I don't know about you or where you live, but there a few product redesigns that are just awful, plain bad, and in my opinion a big step backwards: Tropicana and Pepsi. Both had strong market share identities, bold graphics and strong typography. Does anyone know the thinking behind these? I mean, the text is weak and the color is muted in both cases. And that Pepsi icon! What the bleep?

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From: John_Danek@adobeforums.com
Newsgroups: adobe.print.design
Subject: Been to the market lately?
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Date: Fri, 2 Jan 2009 13:24:32 -0800
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