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Article #3301

Re: Logo design

#3301
From: Neil_Keller
Date: Tue, 22 Jun 2004 02:24
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Well, yes and no. Some logos need optical correction for proper appearance on low-res devices, such as monitors. For examples, fine lines or spaces have to be thickened or they will disappear. Letter spacing may have to adjusted. And you may have to make further adjustments for small and large print reproduction. And for CMYK v Pantone (spot color) reproduction. Or for grey scale (such as for newspaper ads, fax cover sheets, etc.)

But all things being equal, the same AI art that you use for a pea-size decorative element can be used to cover the side of a truck. Or building. Vectors -- mathematical curves -- are infinitely scalable and are always sharp.

Neil
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Subject: Re: Logo design
Message-ID: <3bb4b558.3@webx.la2eafNXanI>
Date: Mon, 21 Jun 2004 19:24:05 -0700
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