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Article #337Re: Been to the market lately?
From: Richard_Sohanchyk
Date: Sun, 04 Jan 2009 17:48
Date: Sun, 04 Jan 2009 17:48
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I purchased some Tropicana yesterday and was looking at the container and wondering what the objective was. To water down the brand recognition as thoroughly as possible is the only thing that comes to mind. I'm sure they tested this but it's a dog. I was working for NY Telephone when they changed over to NYNEX <http://en.wikipedia.org/wiki/File:Nynex.svg>. One of the ugliest logos ever. I can still remember my manager saying excitedly, "X stands for the unknown." If I remember correctly, it cost $115,000 or $215,000 for the new logo. Remember the uproar when the London 2012 Olympic logo first came out? Seems to have died out. It'll revive in another 2 years as promos start to come out.
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X-Google-Thread: 1129af,c9aa10f06fef87d2 X-Google-Attributes: gid1129af,domainid0,public,usenet X-Google-Language: ENGLISH,ASCII-7-bit From: Richard_Sohanchyk@adobeforums.com Path: arc1-ca.pugleaf.net!g2news2.google.com!news1.google.com!newshub.sdsu.edu!webcrossing Newsgroups: adobe.print.design Subject: Re: Been to the market lately? Message-ID: <59b7694e.8@webcrossing.la2eafNXanI> Date: Sun, 4 Jan 2009 09:48:14 -0800 References: <59b7694e.-1@webcrossing.la2eafNXanI> Lines: 14 MIME-Version: 1.0 Content-Type: text/plain; charset="ISO-8859-1" Content-Transfer-Encoding: 8bit