Re: Been to the market lately?

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#347

From: Heather_K
Date: Thu, 08 Jan 2009 13:35

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Great question, awesome answers. I'm not a true designer but merely enjoy it as a hobby, and even I can spot the uglies. The Pepsi logo is the worst offender in my book, and I have been saying this for the last 15 years. I'm glad to see others think so too. But keep in mind who Pepsi's target audience is (no offense to Pepsi drinkers haha).

I guess we have a slightly different problem of product design in Japan. We are dealing with 2 different alphabets, 1 set of kanji characters, numbers, and roman letters. It all tends to get jumbled together, I call it "visual pollution". A trip to my fridge revealed 8 different fonts on the front of the orange juice carton alone. It's a real hot mess! Of course this is not limited to just product design.

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Subject: Re: Been to the market lately?
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