🚀 go-pugleaf

Ian,

Generally, rental services are going to be fairly conservative, so you would want a conservative layout and choice of fonts that suggests a solid foundation, integrity, trust, etc. In addition:

Consider,
How does the client perceive itself?

Based upon the neighborhood(s) and the primary customer base they service,
Do they rent primarily to blue collar working people?
Do they rent to upper middle income yuppies?
Do they rent to an arty community? Luxury rentals? Transient/short term rentals?
Do they rent commercial office space? Industrial space?
Etc.

Each of these scenarios could suggest a specific look, layout, choice of colors, stock, fonts, etc. Think it through.

Neil