🚀 go-pugleaf

      a lot of them are from design firms that won awards




Yep...no argument. In my opinion, there's a bit too much of that, which seems to be more designer ego-stroking than realistic problem-solving. The bottom line is that you can't simply ram stuff down a paying client's throat and have him happy if it's just gonna cause him indigestion.

To me, good or successful creative work has to be well-grounded, realistically meeting the client's communications needs in an attractive, budget-conscious, appropriate form. Hopefully, it'll also be memorable...but in a positive way for the client. Any goal for inclusion in a design magazine that may exist is purely secondary to the needs and comfort level of the client.

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      Generally speaking, I keep company name no larger than 12 pt




For me, that's often a bit large (depending upon the specific font used) unless the company name is short.

Neil