🚀 go-pugleaf

Neil: I agree with almost everything you said except the bit about thermography/engraving. Outside of MDs and lawyers, I never print thermography. Certainly not with 2 or more PMS colors or full color. With the advent of digital printing (hence the full color) and use/abuse of drop shadows since ID was introduced, I avoid thermo unless someone insists upon it. Too many logos (not designed by me!) have that god forsaken gradient circle or variation of the swash or (ta da) the gradient circle with a swash across it to make thermography an aesthetic option. Go browse logoworks or any of those online logo factories and you'll see immediately that thermo is not an option. Other than contractors who come off the street and want to spend less than $50, I don't bother with thermo.