Re: Been to the market lately?

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#77

From: Ian_Matthew
Date: Mon, 02 Mar 2009 11:41

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Here in GB a few years ago, someone thought it was a good idea to change not only the logo, but also the name of Royal Mail to Consignia. Now I'm no royalist, and the Royal Mail has its share of problems. However, the Royal mail still has a generally favourable - ish image and remains a strong British brand.

Not suprisingly, most thought it was a waste of cash. As Richard said, it was a variation of the circular swoosh design. Private Eye, a satirical British magazine made fun of this and for several weeks produced several examples of similar lazy designs.

See below for comments and how they came up with the name:

 <http://news.bbc.co.uk/1/hi/business/2002480.stm>

Also the logo itself:

 <http://www.brandchannel.com/features_profile.asp?pr_id=76>

Not suprisingly, the name Consignia was consigned to the dustbin and the old Royal Mil name and Logo made a quick comeback!

Ian

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Subject: Re: Been to the market lately?
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Date: Mon, 2 Mar 2009 03:41:45 -0800
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