🚀 go-pugleaf

I am a newcomer to Applescript and I am trying to translate a working program I wrote using VB for ID2 to Applescript for IDCS. I am executing a search for a product string that serves as a place holder for a price. I later replace that product string with the price string. Since the product string guides my price lookup procedure, which requires a fair amount of coding, I can't really perform a straight search and replace. So my intent is to simply change the contents property of the result of the search to reflect the price once I collect it. I have not been successful in modifying the contents property here even though I have done something quite similar in VB. A bare bones version of my code is shown below (document assumed loaded into IDCS):

tell application "InDesign CS"
		activate
		set myDocument to active document
		tell myDocument
			set myPriceHolderList to search for "$38378264M01$" with find attributes {applied paragraph style:"Series"}
			repeat with myPriceHolder in myPriceHolderList
				display dialog class of myPriceHolder as string
				display dialog myPriceHolder as string
				display dialog contents of myPriceHolder as string
				set point size of myPriceHolder to 7
				set contents of myPriceHolder to "$PRICE"
			end repeat
		end tell
	end tell

I can change the point size of the search text even though the following statement to set the contents of the search result is ineffective. I can successfully perform a search and replace on the search string at this point, but I view that solution as a workaround. The class type returned in the display dialog indicates that myPriceHolder is a 'word' and so should possess a contents property. What am I doing wrong? Grateful for any help provided. - Cris