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Article #1038Re: Client is asking to "eliminate all hyphens" in a newsletter
From: Neil_Keller
Date: Wed, 20 Jun 2007 21:44
Date: Wed, 20 Jun 2007 21:44
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Heather, In advertising, I will actually rewrite copy or adjust the layout (including column width and font size or leading) to avoid hyphens in the art. So for that kind of type layout, we're in agreement. But in a three-column newsletter layout -- sometimes even a two-column layout -- and particularly if long names or scientific and technical terms (or languages like German) are used, it is difficult to avoid occasional hyphenation. Used discreetly, I have no issue with it. And oftentimes, we are simply not paid enough by the client to spend the time to finesse the copy this way. So, how often have you mysteriously awakened in your neighbor's house? <lol> Neil
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X-Google-Thread: 1042b6,a0930caad67e1bd1 X-Google-Attributes: gid1042b6,public,usenet X-Google-Language: ENGLISH,ASCII-7-bit From: Neil_Keller@adobeforums.com Newsgroups: adobe.typography Subject: Re: Client is asking to "eliminate all hyphens" in a newsletter Message-ID: <3bc42c2a.9@webcrossing.la2eafNXanI> Date: Wed, 20 Jun 2007 14:44:50 -0700 References: <3bc42c2a.-1@webcrossing.la2eafNXanI> Lines: 17 MIME-Version: 1.0 Content-Type: text/plain; charset="ISO-8859-1" Content-Transfer-Encoding: 8bit Path: arc1-ca.pugleaf.net!g2news1.google.com!news3.google.com!feeder1-2.proxad.net!proxad.net!feeder1-1.proxad.net!club-internet.fr!feedme-small.clubint.net!news.ecp.fr!news.stben.net!webcrossing