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Article #1043

Re: Client is asking to "eliminate all hyphens" in a newsletter

#1043
From: Neil_Keller
Date: Thu, 21 Jun 2007 17:45
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Some passing comments: 

      A reader won't usually mind if slanted roman is used for italics, but
      a typographer will shudder. Even the curly quotes are pretty much an affectation
      of the typographer. We consider straight quotes to be wrong, but the user
      doesn't, and will read over them as if they were correct.




And many folks just can't perceive the difference between really great art and a painting of six dogs playing poker done on black velvet. Or what is top-notch talent and what merely passes for talent (OK, on a high-school level) on any of these "American Idol"-style programs that are (for me) an exasperating waste of the airwaves. Or great fashion statements v unflattering "fashion" trends. You get the idea.

But we, as knowledgeable creative professionals, are in the position of being keepers of the flame and are responsible for spreading the word (to as many new designers as possible) what makes good design, good typography, good photography, good copy, et al.

That said, sometimes time and economics just don't let that play out in every project we tackle. We're largely commercial artists -- sometimes spelled with a capital "K". But at least we know the difference between good and bad. And we can apply that knowledge wherever and whenever we can.

Neil
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From: Neil_Keller@adobeforums.com
Newsgroups: adobe.typography
Subject: Re: Client is asking to "eliminate all hyphens" in a newsletter
Message-ID: <3bc42c2a.14@webcrossing.la2eafNXanI>
Date: Thu, 21 Jun 2007 10:45:32 -0700
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