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Article #1208Re: Writing letters
From: Neil_Keller
Date: Wed, 16 May 2007 14:03
Date: Wed, 16 May 2007 14:03
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Adam, Adding to Bob's comments: stick to good, readable text fonts purchased from reputable foundries or resellers. A clean, formal, traditional or modern serif or sans serif font, conservatively set and laid out would be my first choice for most professional services. The font chosen should also be appropriate for the kind of service being offered. But even if it is kindergarten/day care, I'd stay away from casual or "hand drawn" style fonts. Do not use a mix of fonts (other than perhaps an occasional genuine italic needed for emphasis). Do not use all caps, drop shadows, outline fonts, excessive underscores, etc. And don't set type too large -- 10-12 pt (depending upon the font) should be fine. And add a little leading between lines. Hope this helps. Neil Neil
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X-Google-Thread: 1042b6,b50b8b5eb759034b X-Google-Attributes: gid1042b6,public X-Google-Language: ENGLISH,ASCII-7-bit From: Neil_Keller@adobeforums.com Newsgroups: adobe.typography Subject: Re: Writing letters Message-ID: <3bc3ebf0.1@webcrossing.la2eafNXanI> Date: Wed, 16 May 2007 07:03:01 -0700 References: <3bc3ebf0.-1@webcrossing.la2eafNXanI> Lines: 20 MIME-Version: 1.0 Content-Type: text/plain; charset="ISO-8859-1" Content-Transfer-Encoding: 8bit Path: arc1-ca.pugleaf.net!g2news1.google.com!news4.google.com!news.germany.com!news.ecp.fr!news.stben.net!webcrossing