🚀 go-pugleaf

Adam,

Arial is not terrible (and probably better than Times), but there are more attractive choices, such as Myriad. For a designer, you may also want to look at Gill Sans, Futura, or Scala Sans. Keep the weight of the type on the light side, and the appearance of the letter open and airy. Large margins and leading help. Don't use 20# laser bond from your local office supply. Choose a 24#-28# bright white or off-white high-quality laid or bond with a good feel. Take a look at Strathmore Writing. Watermarks and 25% rag content add to the allure. (Just don't print with the watermark upside down!) And use matching envelopes, where you either print the address directly on the envelope (do not use labels!) or handwrite them. Use a postage meter or small first class stamps.

Neil