🚀 go-pugleaf

David, 

It can be difficult at times for a company to find the "right" balance of availability to its mark for fears of misuse.  

I'm not exactly sure what the issues would be for Intel -- I would imagine that they'd be eager to spread their logo around to anyone who makes a device that uses their technology. 

On the other hand, what about a company like Sony where there are both official imports and gray market goods? Authorized Sony dealers can readily get the art and logos they need to do advertising, directly from Sony's marketing department.  

But the same art and logos also show up in ads and store windows of gray market dealers of these same products. Sony doen't make a dime off any of the gray goods which are independently imported into this country. What should they do? Do they take legal action against the gray marketers? Does that create bad publicity for Sony? Do people care who the importer is if they can save some money? 

(I'm willing to leave these as rhetorical questions.) 

Neil