Article View: adobe.typography
Article #12474Re: Logos & type sizes
From: Neil Keller
Date: Wed, 29 May 2002 00:54
Date: Wed, 29 May 2002 00:54
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3206 bytes
Hey, Don, Don't forget occasional things like 5 or 5-1/2 pt (Boxhead Gothic comes to mind) and 96 pt headline type. ;-) Even the occasional 7 pt , 16 pt or (rare) 13 pt. But while I will generally limit font sizes as you do, if need be, I will choose something like 13.25 pt. But I avoid things like 11.386 pt as being just a bit too odd. I know. It doesn't really make a difference to the computer or to most readers. Still... -------------- Wayne, I generally agree with Don's comments. I do, Don; I do. Really. ;-) The final logo as vector art is important for unlimited scalability -- assuming that you are not dealing with, say, a photographic subject as an the art. But you still may have to create a couple of versions -- one for smaller sizes or uses; and one for larger, making optical corrections to thin-strokes and spacing, or size and placement of any required marks such as � or �. Or specific versions for black and white; greyscale; Pantone colors; CMYK colors; reversed; for TV or video usage; for Web usage; plus for use by subsidiaries; etc. You can certainly scan the hard copy at very high res, clean it up, and convert it to vectors with Streamline (where it becomes an Illustrator format); and then tweak it further as needed. Or you can recreate the logo by using the hard copy as a template. Whichever will give you the better result will depend upon the specific original you are using and its ultimate use. One final note. When live type is used to create any part of a logo, you MUST convert it to outlines. Never make the mistake of handing off a logo that requires the recipient to have a particular font on hand to image it. Never. A logotype, trademark, icon, mark, etc. must be complete as a single-file entity, without any linked files or fonts required, to avoid disaster. And each iteration of it must be saved and identified for its particular use for similar reasons. You need to be very specific or you will find your work used in ways it was never intended. And that's never a pretty sight. Actually, that brings up another point. A style manual should be an integral part of this project, explaining how to use the mark, as well as how not to use it. If this is a simple project, it could be as simple as a ReadMe file or and illustrated PDF document. More complex projects require entire printed manuals as well as the electronic files. I hope this is helpful. Neil.
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X-Google-Language: ENGLISH,ASCII X-Google-Thread: 1042b6,a261ad629678e62f X-Google-Attributes: gid1042b6,public X-Google-ArrivalTime: 2002-05-28 18:07:50 PST From: "Neil Keller" <nonetoo@none.com> Path: arc1-ca.pugleaf.net!archiver1.google.com!news1.google.com!sn-xit-02!sn-xit-01!supernews.com!195.40.4.120.MISMATCH!easynet-quince!easynet.net!image.surnet.ru!surnet.ru!newsfeed.rt.ru!fr.clara.net!heighliner.fr.clara.net!newsfeed01.sul.t-online.de!t-online.de!WebX Newsgroups: adobe.typography Subject: Re: Logos & type sizes Message-ID: <ef8c516.1@WebX.aaQKaf7vad4> Date: Tue, 28 May 2002 17:54:59 -0700 References: <ef8c516.-1@WebX.aaQKaf7vad4> Lines: 49 MIME-Version: 1.0 Content-Type: text/plain; charset="ISO-8859-1" Content-Transfer-Encoding: 8bit