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Article #12477

Re: What are everyone's favorite type combinations?

#12477
From: Neil Keller
Date: Wed, 29 May 2002 01:40
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wjy, 

Not a very practical question, and I'll tell you why. 

The combinations of fonts that one can choose are more dependent on the appropriateness  for its client, its message, its specific end use and for the audience for the final piece (assuming, of course, that corporate dictates don't limit my choices). 

A combination of, say, Sabon text and some calligraphic script heads may "work" well for some high-end fashion piece or midtown hotel; but would be too fussy for an architect or insurance company for whom it might be more appropriate to combine that same Sabon text with ITC Franklin Gothic Heavy heads. 

So although I have likes and dislikes as far as font combinations, I won't "fall in love" with any particular type combinations. I let the factors I cited above to determine the font or font combination I'll use. And, if appropriate, I'll explore my type library for new combinations to give the right look and feel to the project. 

I don't want to be locked in to "favorites" when I have many hundreds of fonts and an almost unlimited choice of combinations to choose from. 

Neil
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From: "Neil Keller" <nonetoo@none.com>
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Newsgroups: adobe.typography
Subject: Re: What are everyone's favorite type combinations?
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Date: Tue, 28 May 2002 18:40:20 -0700
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