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Article #12481

Re: Logos & type sizes

#12481
From: Don McCahill
Date: Wed, 29 May 2002 13:33
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And I agree with you too, Neil. 

One of the last projects I had my web design students do was make a logo in Illustrator. I told them they had to make variations that would work in both business card and poster size, to teach them that they may have to simplify art work and adjust the logo in smaller sizes. 

As to sizes, I worked on Compugraphic equipment way back when, and 72 pt was max. After that it was a camera shot. (I didn't want to get into the wood type, which didn't use points, but inches for measurement). 

Finally, the reason I eschew fractional point sizes is the possibility of having to do patches for work where the original files don't exist. It can be a pain trying to set the fonts as 10 point, and then finding out that the original size was 10.12 points, and the difference doesn't appear noticeable until the work comes off the press, with the two line patch lighter than the rest.
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Newsgroups: adobe.typography
Subject: Re: Logos & type sizes
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Date: Wed, 29 May 2002 06:33:00 -0700
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