🚀 go-pugleaf

Herb,

You're right about careful proofreading. It can happen to anyone -- sometimes copy can look correct no matter how many times you review it and fresh eyes will hopefully catch stuff that we don't. (And without any intention of embarrassing you,) take a look at how you spelled Berry's name. I often go back into my own posts and correct spelling or grammar, etc., sometimes days after I've originally posted them.

I've found that the most efficient way of proofreading is to read out loud to someone else who follows along with the approved manuscript. And I include capitalization and punctuation. So for instance, I'd be reading my first sentences as: "Capital Y You apostrophe re right on this period space Capital I It can happen to anyone em dash..."

But even after proofreading and submitting a PDF for client approval, I make them proofread and sign off (literally -- signature and date, or email) and return the proof.

Some years ago, I did a full-page, nationally-run product ad with a typo in the model number. It had been proofread by me and by the client, and signed off. No one caught it until the ad had run for about 6 months.

Neil