Article View: adobe.typography
Article #1452Re: Name that font!
From: Heather Bell
Date: Fri, 13 Apr 2007 14:15
Date: Fri, 13 Apr 2007 14:15
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Ugly, but easy to read, and the way people are used to seeing phone numbers, and after all, besides looking "good" the only real reason to give someone a business card is for them to call you. If people have to search, decipher, squint to make out the numbers the likliehood is that they'll move onto the next card. Probably Joe Shmoe's card, the one he paid $20 bucks for 500 of, in 12 pt Times new roman... but very easy to read. People have a tendency to read a memorize in small sets 2-3 or 4, the separation of phone numbers into blocks actually visually encourages memorization. I'm not saying there isn't a happy medium, a better design will grab attention, look more professional, inspire more confidence, get your card picked out of a stack, or kept in a wallet. But, in my line of work, I all too often run into the beautifully designed cards, that use great negative and positive space, that "look" splish-splash bang-on clean as a piece of "art", BUT you need a magnifying glass to read the information on them. "Is that a 9 or a 4....?" So I guess all I'm saying is that it's important to be a little Bauhaus in your design of business cards, function first.
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X-Google-Thread: 1042b6,1a91469676febe69 X-Google-Attributes: gid1042b6,public X-Google-Language: ENGLISH,ASCII-7-bit From: "Heather Bell" <gptype@gillprintandgraphics.com> Newsgroups: adobe.typography Subject: Re: Name that font! Message-ID: <3bc39ddf.11@webcrossing.la2eafNXanI> Date: Fri, 13 Apr 2007 07:15:34 -0700 References: <3bc39ddf.-1@webcrossing.la2eafNXanI> Lines: 18 MIME-Version: 1.0 Content-Type: text/plain; charset="ISO-8859-1" Content-Transfer-Encoding: 8bit Path: arc1-ca.pugleaf.net!g2news1.google.com!news4.google.com!news.germany.com!news.motzarella.org!news.isoc.lu!news.stben.net!webcrossing