🚀 go-pugleaf

Phyllis

The great thing about the Univers family is that it will provide you with everything you need for corporate documentation as well as for display. One of the gripes information designers have about visual identity systems is that the house fonts chosen don't always offer the range of weights and variants to allow proper hierarchies that a complete visual identity system needs to provide. In fact, the last two systems I've worked on have include related sanserifs and seriffed designs for exactly this reason. For me, Univers, with its rational relationships of weights, does say something right about the 'internet age'. But perhaps you should avoid using the condensed versions except as logos; remember, you are doing as much damage to readability by condensing as if you were reducing the size - and reducing size allows you to retain the interline spacing and still get more words in! (BTW, to see a bank that's all [Neue] Helvetica, go to www.firstdirect.com)

Paul