Re: Unreadable Typeface on DVD Cases

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Article #681

#681

From: Armadillo
Date: Wed, 02 Jul 2008 08:02

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> Well, that's possible. It's certainly the rationale for some of the
> fonts used on food packaging. (In the US, the applicable regulations
> specify the height of certain required elements. In some cases these are
> absolute cap height in inches. In other cases they are expressed as a
> percentage of the name of the product.)

This is one way to do it but unfortunately cap height does not include readability. As a designer I can make two inch text disappear and make everyone read 0.1 inch text. 

Food packaging in many countries has now standardized elemnts and surprisingly some of them are very well designed. A few design awards even.

Jukka

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Subject: Re: Unreadable Typeface on DVD Cases
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