Help needed finding Avant Garde font

Thread View: adobe.typography

8 messages

[T] Back to Threads [V] Tree View [G] Group Articles

8 total messages Started by Mark_Christensen Thu, 24 May 2007 18:59

#1113

Author: Mark_Christensen
Date: Thu, 24 May 2007 18:59

9 lines
842 bytes

Hello,

Working on a catalog layout and customer uses a font I don't have:

PostScript Name: AvantGardeITCbyBT-Bold

Anyone know where I can find this? I'm confused by the CbyBT. Thanks.

Mark

Re: Help needed finding Avant Garde font

#1115

Author: Herb
Date: Thu, 24 May 2007 19:41

16 lines
1206 bytes


The name, AvantGardeITCbyBT-Bold

AvantGarde
ITC (International Typeface Corporation, the holder of rights to the name)
byBT    Issued by Bitstream.


Since it's a catalog, you shouldn't have any significant problems if 
you were to substitute another version of Avant Garde Bold. Almost 
every major foundry (including Adobe) has one.

Or you can contact Bitstream directly to obtain that specific font.

  - Herb

Re: Help needed finding Avant Garde font

#1114

Author: Arnis_Gubins
Date: Thu, 24 May 2007 19:42

1 lines
689 bytes

Try looking for ITC Avant Garde by Bitstream.

Re: Help needed finding Avant Garde font

#1116

Author: Mark_Christensen
Date: Thu, 24 May 2007 19:54

1 lines
722 bytes

Thanks everyone.

Re: Help needed finding Avant Garde font

#1117

Author: Neil_Keller
Date: Fri, 25 May 2007 00:03

13 lines
1674 bytes

Mark,

On the other hand, Avant Garde Gothic is one of the worst fonts for text use, including (and perhaps, especially, catalogs). Let me explain...

1. It is a space hog -- it has a poor character count
2. It is not particularly readable -- it was a forced solution (see #5, below)
3. There are far better choices for sans serif fonts suitable for a catalog
4. In specific situations, it can be OK for heads
5. By far, the best use of the font, in my opinion, goes back to the late 1960s/early 1970s in its use as the logotype for an art periodical called (logically enough) "Avant Garde". The logo was designed by Herb Lubalin, and it contained many untraditional and clever ligatures, beautifully realized. See: <http://en.wikipedia.org/wiki/Avant_Garde_Magazine>

The typeface was originally intended primarily for use in logos: the first version consisted solely of 26 capital letters. The full text font that evolved from this is just not successful.

Neil

Re: Help needed finding Avant Garde font

#1118

Author: Ram�n_G_Casta�eda
Date: Fri, 25 May 2007 04:17

3 lines
1086 bytes

If your catalog has text translated into other languages, stay away from Avant Garde, most especially Bitstream's.

All diacriticals are absurdly puny in relation to the characters in Avant Garde. Additionally, in the Bitstream versions, the initial exclamation points and question marks in Spanish are set at the wrong height, a fatal defect shared by ALL Bitstream fonts I've ever tried.

Re: Help needed finding Avant Garde font

#1120

Author: Odysseus1479
Date: Fri, 25 May 2007 20:02

13 lines
1112 bytes

In article <3bc3fe91.3@webcrossing.la2eafNXanI>,
 Neil_Keller@adobeforums.com wrote:

> On the other hand, Avant Garde Gothic is one of the worst fonts for text use, 
> including (and perhaps, especially, catalogs). Let me explain...

<snip>

Similar designs that are better proportioned for text, or generally more 
readable, include Futura, Twentieth Century, Metro, and Avenir.

-- 
Odysseus

Re: Help needed finding Avant Garde font

#1122

Author: Neil_Keller
Date: Fri, 25 May 2007 20:42

3 lines
893 bytes

Ram�n and Odysseus raise good points. Futura, for example, is one of those fonts that works in a wide range of sizes and weights. It won't set as tightly as non-geometric fonts, but it is attactive, versatile, and readable.

Neil

Thread Navigation

This is a paginated view of messages in the thread with full content displayed inline.

Messages are displayed in chronological order, with the original post highlighted in green.

Use pagination controls to navigate through all messages in large threads.

Back to All Threads