Registered Trademark ®

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4 total messages Started by Rene_Garneau Thu, 19 Feb 2009 16:15

#95

Author: Rene_Garneau
Date: Thu, 19 Feb 2009 16:15

5 lines
862 bytes

I have a logo set in Palatino (it's our company logo) and I just found out that I have 2 versions of it: one with the � symbol in Helvetica and the other one set in Palatino, like the logo.

Which font should be used for that symbol?

Is there a rule for that, or is it just a matter of taste?

Re: Registered Trademark ®

#96

Author: Neil_Keller
Date: Thu, 19 Feb 2009 16:28

5 lines
799 bytes

Rene,

It's a matter of taste, although virtually every time I see � it is in a semibold sans serif. My sense is that as long as it is small and readable, it serves its purpose.

Neil

Re: Registered Trademark ®

#98

Author: Rene_Garneau
Date: Thu, 19 Feb 2009 16:58

3 lines
736 bytes

Thanks Neil.

The Sans Serif is good, particularly when it is really small, for legibility and registration on press.

Re: Registered Trademark ®

#99

Author: Neil_Keller
Date: Thu, 19 Feb 2009 19:12

5 lines
752 bytes

Rene,

I agree that Palatino won't reduce in size that well. I prefer to keep � marks residing next to logos as small as possible.

Neil

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