🚀 go-pugleaf

I would say: Think ahead. Design the logo in versatile vector software, like Illustrator (pretty much a graphics industry standard for this type of work). This way, you also have good art you can scale and repurpose endlessly for brochures, signage, stationery, uniforms, truck graphics, advertising, ballpoint pens, badges, and almost any other end use. Keep that as your master art. Also, as vector art, it allows you to easily edit it or its colors without loss.

Then import, scale and save the file as a bitmap graphic in, say, Photoshop, for Web use. Use "Save for Web..." and if the logotype is basically linework, solid color areas and type (like most logos), save it as a .gif (or .png) -- not .jpg. The latter is a lossy format that tends to produce soft edges and blotches, and it adds artifacts when logos are optimized for Web. Reserve .jpg for some illustrative and photo-like logos or logos with larger areas of graduated tones.

Neil