🚀 go-pugleaf

On 7/16/2010 11:30 PM, Todd Allcock wrote:
> At 16 Jul 2010 20:47:53 -0700 John Slade wrote:
>
>> Apple would have to sell many, many more computers to catch any of the
>> big boys. For them to capture significant OS X market share, they have
>> to convince people that OS X is better to have around than Windows
>> XP/Vista/7. Since relatively very few games and applications are
>> produced for OS X(excluding UNIX software), it's no wonder OS X has
>> seen minuscule gains.
>>
>>        Now if this info doesn't sink in, you'll never understand.
>
>
> What you don't seem to understand is that Apple isn't in the OS business,
> they're in the hardware business.

      Apple is in the OS business.

>  OS X is a "value add"- essentially a
> software bundle to differentiate themselves from other brands.

      I understand. Apple wants to use OS X to sell their 
hardware. Their marketing is based on two tings, the novelty of 
their computers and that OS X is better than "PC" software. 
Apple says that OS X doesn't get "PC" viruses and doesn't suffer 
from the problems of Windows. This is the reason OS X hasn't 
been gaining much market share. There is no good reason to buy 
OS X to most people so there is no good reason to buy a Mac. Now 
I'm sure there is a small niche out there that wants to buy a 
cutesy Mac and run Windows exclusively. But the main reason to 
buy a Mac for the majority is to use OS X.

      Steve Jobs said it best, Macs were about the OS when they 
switched to making clones like Dell and HP do.

>
> If Apple cared about OS market share as a measure of sucess, they'd
> license OS X to other OEMs like Microsoft does.  But they don't.  They
> want to sell $800 computers, not $20 OEM licenses.

     They do care about market share. Apple would LOVE to have 
20% market share. I think in the future Apple will allow OS X to 
run on generic PCs rather than just the ones they churn out. It 
seems their mobile devices are a greater and greater portion of 
their profits each year.

>
> Trying to compare Apple to Microsoft is like comparing Ford to Goodyear.
> Sure, Ford sells a good number of tires, but primarily in sets of four,
> bolted to a car or truck, same as Apple sells OSes: "bolted" to a computer.

     I compare Apple to Microsoft, HP and Dell. They're all 
hardware makers. Only two are OS makers for the average user. 
Apple is in the software business and it's a major selling point 
to them. If you go and look at their web site you can clearly 
see that.

John