Re: PC Mag Tax Software Review

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#426

From: Christopher Browne
Date: Wed, 12 Feb 2003 04:54

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A long time ago, in a galaxy far, far away, THenry@abiz.invalid wrote:
> On Tue, 11 Feb 2003 23:33:05 GMT, "Dannie"
> <sloopoke.noname@nospam.optonline.net> wrote:
>
>>Without going into a long harangue, I'd say you are pissed off. 
>
> Hey - you can tell that from his signature. :-)
>
>>That said, you can express your displeasure to Intuit, 
>
> That is a total waste of time. Direct expressions to Intuit can be
> very easily ignored with no real consequences. Only a loud,
> continuous, wide as possible discussion of the displeasure will have
> any meaningful effect. 

They can be ignored.

The rule of thumb is, however, that if you actually send a letter, via
mail, big organizations like Intuit generally have bureaucratic
processes that they are required to go through that actually /do/
tend to have some degree of consequence.

If you were to attach a brick to a "prepaid postcard," that would
doubtless indicate your displeasure, but mostly show that you're a
jerk.  

The thing that will lead to their marketing people getting worried is
if they get bushels of letters coming in that are fairly even-handed
in their comments but that tell them:

   "I didn't buy your product because I didn't like [Foo] and have
   (preferably reluctantly!) been forced to recommend that friends,
   family, and colleagues avoid your products."

If what they see are outraged over-the-top accusations of ridiculous
things, that will not be nearly as distressing as the calm mention
that "I reluctantly had to tell 25 people that were potential
customers of yours not to buy your product."
-- 
Rules  of the  Evil Overlord  #145. "My  dungeon cell  decor  will not
feature exposed pipes.  While they add to the  gloomy atmosphere, they
are good  conductors of vibrations and  a lot of  prisoners know Morse
code." <http://www.eviloverlord.com/>
From: Christopher Browne <cbbrowne@acm.org>

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From: Christopher Browne <cbbrowne@acm.org>
Newsgroups: alt.comp.software.financial.quickbooks,can.taxes,us.taxes,alt.accounting,alt.privacy.spyware,misc.taxes,alt.biz.accounting
Subject: Re: PC Mag Tax Software Review
Date: 12 Feb 2003 04:54:12 GMT
Organization: cbbrowne Computing Inc
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