🚀 go-pugleaf

"Deric Daugherty" wrote:
> 1.  Who needs our services the most?

Who uses your services now?  If you have clients, that's the best place to
start off.  There's no maybe's here.  They have shown that they want your
services by currently paying for them.  Find out as much as you can about
them.  Call them up.  Send them a questionaire in the mail.  A marketing
firm can do a demographic and psychographic analysis of your customers if
you hand them all the information you have about your customers.

> 2.  What relevant markets are stronger economically?

All markets have their strong points and weak points.  Only the media
declares some market weak or strong.

> 3.  What businesses are in an self-investment mode?

All.  The successful ones in a market are re-investing some or all of their
profits back into their businesses.  The failing buisnesses probably aren't.

> 4.  Who would be the easiest clients to get?

Ones that are almost exactly what you have right now.  Find out who are your
current customers and go after ones like them.  That should keep you busy
for a while.

> 5.  Who is able to pay what we need to charge?

First, you need to know what your competition is charging.  Are you higher
or lower than them?  If you're higher, are you offering services that the
CUSTOMER feels is worth the extra money.  If you're lower, why are you
lower?  You might be hurting yourself by charging too little.  In
consulting, the more a customer pays, the more valuable the customer thinks
the advice they're getting is.  Is that a logical conclusion?  Nope.  Is it
reality?  Yup.

Scott Jensen