Re: Shocking Finding: Consumer HATE ads

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Article #115

#115

From: aemeijers
Date: Thu, 07 Dec 2006 04:17

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"Seerialmom" <seerialmom@yahoo.com> wrote in message 
news:1165451749.931566.269270@j44g2000cwa.googlegroups.com...
>
> Mike T. wrote:
>> <bearclaw@cruller.invalid> wrote in message
>> news:bearclaw-9754B0.23231405122006@news.supernews.com...
>> > "In the past two years, the number of consumers using pop-up blockers
>> > and spam filters has doubled"
>> >
>> > [more]
>> >
>> > <http://www.informationweek.com/internet/showArticle.jhtml?articleID=1966
>> > 01694>
>>
>> "Forrester also notes that ad avoidance is becoming more common on
>> television. Today, 15% of consumers acknowledge using their digital video
>> recorders to skip ads, "
>>
>> That's odd, I wonder what the other 85% of consumers are using their DVRs
>> for?  :)  -Dave
>
> To hoard shows they'll never watch? :)
What is the penetration rate for DVRs? Is it anywhere near where the VCR 
rate topped out? And of the 97? % of households with TVs, what percentage 
have any recording capability?

IOW, not everyone has DVRs.

aem sends...

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