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Article #117

Re: Shocking Finding: Consumer HATE ads

#117
From: gamer
Date: Thu, 07 Dec 2006 14:16
62 lines
3322 bytes
Alan Moorman@visi.com wrote:

>On Thu, 07 Dec 2006 05:45:01 GMT, Bob Ward <bobward@email.com> wrote:
>
>  
>
>>On 6 Dec 2006 16:00:03 -0800, "Larry Bud" <larrybud2002@yahoo.com>
>>wrote:
>>
>>    
>>
>>>Bob Ward wrote:
>>>      
>>>
>>>>On Wed, 6 Dec 2006 07:59:20 -0500, "Mike T." <noway@nohow.not> wrote:
>>>>
>>>>        
>>>>
>>>>><bearclaw@cruller.invalid> wrote in message
>>>>>news:bearclaw-9754B0.23231405122006@news.supernews.com...
>>>>>          
>>>>>
>>>>>>"In the past two years, the number of consumers using pop-up blockers
>>>>>>and spam filters has doubled"
>>>>>>
>>>>>>[more]
>>>>>>
>>>>>><http://www.informationweek.com/internet/showArticle.jhtml?articleID=1966
>>>>>>01694>
>>>>>>            
>>>>>>
>>>>>"Forrester also notes that ad avoidance is becoming more common on
>>>>>television. Today, 15% of consumers acknowledge using their digital video
>>>>>recorders to skip ads, "
>>>>>
>>>>>That's odd, I wonder what the other 85% of consumers are using their DVRs
>>>>>for?  :)  -Dave
>>>>>          
>>>>>
>>>>You are assuming that 100% of all consumers own DVRs - not a good
>>>>assumption.
>>>>        
>>>>
>>>It's a poorly worded statement in the article, that's for sure.
>>>      
>>>
>>Or poor understanding on your part.  Personally, skipping commercials
>>is part of the reason I TiVo, but finding more interesting programs
>>out of the thousands of hours that are available is at least as
>>important to me.
>>    
>>
>
>I wonder how many owners of VCRs (you know, those things that *most*
>people have) speed through the commercials when viewing a taped
>show????????
>
>T
>

and how many simply leave the room (think toilet break) when simply 
watching TV and/or flipping channels when ads appear?
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Subject: Re: Shocking Finding: Consumer HATE ads
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