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Article #2018

How to choose an Affiliate Program Excerpt

#2018
From: Chris Lenois
Date: Fri, 14 Apr 2000 00:00
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I have permission from John Wiley and Sons to distribute an excerpt from
the new book, AFFILIATE SELLING: BUILDING REVENUE ON THE WEB by Greg
Helmstetter and Pamela Metivier -- two pioneers in the field of affiliate
programs.

The excerpt describes the four basic types of affiliate programs
(Commission-based; Flat-fee referral; Click-through; Cost-per-thousand
[CPM] impressions), with analysis on the advantages and disadvantages of
each. Plus recommendations for which affiliate programs are best suited
for particular types of Web sites.
 
To get the excerpt, send mailto:excerpt@tenagra.com with the subject line
"Send Affiliate" and I will reply with a text file. Thank you.

You can also bounce your own affiliate program ideas and questions in live
chats with Greg and Pamela at the following venues:

=> Wednesday, April 19th, at 10:00 p.m. Eastern Time AOL Business Know-How Forum
<KEYWORD: BKH>

=> Thursday, April 20th, at 12:00 noon Eastern Time Richard Seltzer's
Business Chat on Web-Net <http://www.web-net.org>

=> Thursday, April 20th, at 9:00 p.m. Eastern Time Talk City Business Boardroom
<http://www.talkcity.com/communities/business.htmpl>
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From: excerpt@tenagra.com (Chris Lenois)
Subject: How to choose an Affiliate Program Excerpt
Date: 2000/04/14
Message-ID: <excerpt-1404001424270001@ppp-207-193-10-146.hstntx.swbell.net>
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Organization: The Tenagra Corporation
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Newsgroups: alt.internet.commerce,alt.marketplace.books,biz.books,biz.entrepreneurs