🚀 go-pugleaf

With the Kentucky Derby only weeks away and it being 
the first leg of the Triple Crown, 1998 shall become
the Year of the Internet Wager.

Which leads me to the question:

Given certain local geographic and demographic markets...
does anyone of the three conventional media industries....
Print, Radio or Television have the upper leg to 
establish the early lead in the NewMedia industry race?

If there is an early lead for one of the conventional
media industries...what variable such as....segments 
of their infrastructure or assets (content and programing) 
bandwidth or the lack thereof, hardware/software technology
gives them the early advantage?

Is it feasible to assume that this three horse race in the
"NewMedia Stakes" shall be neck to neck today...as well as
tommorrow?   

Here's my tip for picking the winner of the "NewMedia Stakes."

Bet on the horse (media industry) trained and disciplined by
Consolidation.

Why???     The key to success for winning in the "NewMedia Stakes" 
is to incorporate all of the conventional media industries'
programing, content, markets and revenue streams into a single 
viable business model.   

Newspaper web sites providing radio and TV content and programing. 
Radio web sites providing newspaper and TV content and programing 
and TV web sites providing radio and newspaper content and programing. 

Then we get into segment marketing.....country & western, Noir,
women, children, sports and etc.   That is a subject for another
day.   

Point is...as cable TV has the History, Home & Garden and etc
the winners in the local "MewMedia Stakes" shall provide tailored
content and programing for special interest groups and channels.

Shall the local NewMedia players hold off the charge of the
MSNBC, AOL, Citysearch, Yahoo and etc?   Yes!


Michael McPherson
Cause Marketing Communications 		       
sccm@netrax.net