Banner ad sales ratio.

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1 total messages Started by George Sat, 14 Aug 1999 00:00

#11

Author: George
Date: Sat, 14 Aug 1999 00:00

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I ma creating a database and it will be a free service paid with banner ads.
I have to do a financial projection of what banner ads will bring in for
revenue.
Some aspects or advertising have similar expectations, so if your expertise
is in another advertising area than internet banner ads go ahead and give
your advice ...it all helps :)
Does anyone know what the sales ratio is for banner ad sales on web sites?
e.g. visitors to web site\visitors buy ads. In other words what amount of
web site visitors does a web site need for one person to buy a banner ad? I
know that the question is vague in some ways but it is a general rule in the
world of sales that 10 phone calls usually make 3 appointments and that 3
appointment make 1 sale, assuming your product is in demand and the
salesperson has an affinity for sales work and has a good work ethic.Also
for instance ... Click throughs on banner ads are in about 1%. So some
ratios are good for a starting point and that is what I am interested in
finding out.
Any advice on who I could ask for this kind of advice is also appreciated.



--
Thanks
george@bluelinemarketing.com

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