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ACMA finds network ten guilty � but no penalty

by FamilyVoice Australia

Source:
http://au.christiantoday.com/article/acma-finds-network-ten-guilty-but-no-penalty/6636.htm

�Today I received a letter from Damien Power of the Australian
Communications and Media Authority (ACMA � see attachment),� said Mrs
Ros Phillips, FamilyVoice Australia national research officer. �Mr
Power said ACMA has upheld my complaint against Network Ten, which
breached the TV Code of Practice during two episodes of the sleazy
Californication series last year.

�But there was no penalty � even though I had previously complained
about a similar Code breach by the Ten network,� she said.

Mrs Phillips said many parents are concerned that TV stations have
been pushing the Code boundaries at a time when more and more studies
are showing the negative effects of scenes of explicit sex, violence
and even cigarette smoking on teenage minds.

"That is why FamilyVoice Australia and Salt Shakers campaigned against
Californication last year. This program normalises promiscuity and
illicit drug use. It was produced for US cable, not mainstream TV,�
Mrs Phillips said.

�We told advertisers about Californication�s content, and over 60
withdrew their support for the program. Some advertisers were angered
that Network Ten had ignored standing instructions not to place their
ads during programs with inappropriate content.

�This loss of advertising would not have helped Network Ten's total
revenue, which is down 13 per cent for the nine months to May 2009
compared with the same period the year before. The company has
recently advised shareholders not to expect any further paid dividends
for the 2009 financial year. Our campaign also succeeded in pushing
Californication to a much later time slot (after 11 pm) when far fewer
teens were watching,� Mrs Phillips said.

"I am pleased that ACMA has ruled that Network Ten twice breached the
TV Code, but am concerned about the lack of any sanctions. A
significant penalty would ensure that TV networks take their
obligations much more seriously,� Mrs Phillips said.

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