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Article #6818

Re: Warp marketing

#6818
From: John Krivitsky
Date: Fri, 25 Nov 1994 05:40
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npoorma@ibm.net writes:

>I don't know about the rest of you, but I feel that IBM is missing the mark
>with their marketing efforts.  On TV, the only commercial for OS/2 Warp
>I've seen shows two guys standing in front of a computer (the TV viewer sees
>the back of the monitor) jabbering about applications running simultaneously.
>If IBM is trying to win the MS-Windows market with this TV ad, IBM may fail
>miserably (unless the ad is supposed to trigger a feeling of intrigue that would
>motivate the viewer to go to the local software store and find out what all
>the "Warp" is about).

I agree entirely with what you write here. First time I saw the add I
stared in utter amazement at the poor quality of the add. For a moment I
thought it was a Microsoft add to make Warp look bad. I don't know how
the American public react to such an add, but I personally would change
channels after 5 seconds of the wank. It was completely unprofessional and
inspired nothing but disinterest in the product. I hope somebody from IBM
reads this and makes a better add. Preferably something that exploits all
the inadequacies of DOS and Windows as an, umm..., operating system?

I'll certainly be bringing this up at the up-coming OS/2 users group in
Perth.

				jk
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From: jk@cs.curtin.edu.au (John Krivitsky)
Newsgroups: aus.computers.os2,comp.os.os2.advocacy
Subject: Re: Warp marketing
Date: 25 Nov 1994 05:40:20 GMT
Organization: Curtin University of Technology
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