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Article #6818Re: Warp marketing
From: John Krivitsky
Date: Fri, 25 Nov 1994 05:40
Date: Fri, 25 Nov 1994 05:40
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npoorma@ibm.net writes: >I don't know about the rest of you, but I feel that IBM is missing the mark >with their marketing efforts. On TV, the only commercial for OS/2 Warp >I've seen shows two guys standing in front of a computer (the TV viewer sees >the back of the monitor) jabbering about applications running simultaneously. >If IBM is trying to win the MS-Windows market with this TV ad, IBM may fail >miserably (unless the ad is supposed to trigger a feeling of intrigue that would >motivate the viewer to go to the local software store and find out what all >the "Warp" is about). I agree entirely with what you write here. First time I saw the add I stared in utter amazement at the poor quality of the add. For a moment I thought it was a Microsoft add to make Warp look bad. I don't know how the American public react to such an add, but I personally would change channels after 5 seconds of the wank. It was completely unprofessional and inspired nothing but disinterest in the product. I hope somebody from IBM reads this and makes a better add. Preferably something that exploits all the inadequacies of DOS and Windows as an, umm..., operating system? I'll certainly be bringing this up at the up-coming OS/2 users group in Perth. jk
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X-Google-Language: ENGLISH,ASCII-7-bit X-Google-Thread: 1138ec,d7aad17aee08b1ca X-Google-Attributes: gid1138ec,public X-Google-Thread: 10a752,d7aad17aee08b1ca X-Google-Attributes: gid10a752,public X-Google-ArrivalTime: 1994-11-25 00:11:25 PST Path: arc1-ca.pugleaf.net!nntp.gmd.de!xlink.net!howland.reston.ans.net!vixen.cso.uiuc.edu!uwm.edu!msuinfo!harbinger.cc.monash.edu.au!news.uwa.edu.au!info.curtin.edu.au!jk From: jk@cs.curtin.edu.au (John Krivitsky) Newsgroups: aus.computers.os2,comp.os.os2.advocacy Subject: Re: Warp marketing Date: 25 Nov 1994 05:40:20 GMT Organization: Curtin University of Technology Lines: 24 Message-ID: <3b3tc4$9mg@info.curtin.edu.au> References: <3ars9a$jkh@news-s01.ny.us.ibm.net> NNTP-Posting-Host: fury.cs.curtin.edu.au