🚀 go-pugleaf

Kangarooistan Enterprises plans to re brand Australia as Paul hogan
turns 70 in the usa ,

Move over Paul ,  GRANPA  [kanga ] targets the  over seas tourists
markets

Paul Hogan / Crocodile Dundee and Steve Irwin worked great in Anglo
world as tourist attractions , but the times are changing  and so are
the future consumers

The the next few decades will see most growth in the world  markets
from non Anglo world , in particular the Muslim , central and Eastern
and S E Asian markets in growing  and emerging markets

Australian tourism and business need to rebrand  its image to include
more of Australias multicultural  minority heritage and exploit these
emerging opportunities where possible

Tourism Industry will also need to attract the much older cashed up
retirees , and needs to aim marketing at this group along with the
young peoples and those presently too young to travel but soon to be
tourists in the  future

3 very different new  groups largely ignored by past role models and
campaigns , but often the 3 age groups are  found in the one family
group ,  making future plans they could ALL be targeted in the same
well designed package

A new Paul Hogan  type character ,of mixed heritage , with mixed
heritage children , and further mixed heritage grand children , is or
will be the new norm in Australia and most of the new world wide
consumer , white Anglos no longer control the world or its wealth

This  creates an opportunity to appeal to a very wide target consumers
of all manner of Aussie goods and services ,  using a widely known /
face/ family / image ,  to promote a wide range of goods services and
products , as Paul Hogan and Steve Irwin did in the past , the very
image of them was an Advertisement for all Aussie products on the
world market

Hence my multicultural Aussie true blue bushy type " GRANDPA " ,  a
very old retired bushy bloke , with a large family and grandkids from
almost every country on earth who , in turn  ,   in their respective
cultures , market to the target country's consumer with culturally
appropriate message , using a world wide recognized images , thus
making an honest real life  multicultural message using real people ,
with help from marketing experts to sell the product / service / by
tapping the same desire over seas consumers saw in Paul Hogan types

"GRANDPA" would not actually say much if anything ,probably background
shots of an old bushy bloke behind  the main characters , who would be
attractive younger people , and the grandkids would also only be bit
actors , but techy bright mixed heritage aussie kids in the campaign
background

The entire package crafted to attract the 3 groups to visit Australia
at some stage , or buy Aussie products , all packaged as light
entertainment or humour

Paul Hogan turns 70
http://en.wikipedia.org/wiki/Paul_Hogan

" grandpa  KANGA "  is born , but the senile old bastard has wandered
off into the desert again ,  near Lake Eyre and he  wont answer the
phone

Anybody seeing him [please send him home] , an old  grey bearded  tall
skinny cripple guy ,  on a  old small brown 3 wheel electric scooter ,
updated 1960s model ,  with a sola powered laptop and GPS , probably
in a tent  in the desert  at or near  Lake Eyre looking for pelicans
http://en.wikipedia.org/wiki/Lake_Eyre
http://www.environment.gov.au/water/environmental/rivers/images/leb-map.gif

But could be in Tokyo picking up the latest manga magazines
http://en.wikipedia.org/wiki/Manga